Products & food

Mini Cooper

For Interbrand new global website, one of the images I produced was for Mini. This consisted in matching a backplate HD background with a CGI model of the mini cooper S, including matching perspective, lighting and shading the model and applying a directional blur on the background. Once that was done, several iterations of coloring were worked on.

Beyond creating the on location image, I also produced several close ups of the badge, both photo real with environment and a clean and stylized version.

Produced for Interbrand. Credit to the amazing people there that were a breeze to work with and gave me fantastic feedback.

Role: Art Direction / 3D
Creative direction: Forest Young
Art direction: Darrin Crescenzi
Agency: Interband NY

5 images

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